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Ethics and culture has significant implications for our understanding of, and approach to, behaviour both in the boardroom and throughout an organisation.

The different types of ethics that individuals and organisations can exhibit in sport and how these impact on governance.

How to harness stakeholder voice in your organisation

Understand key principles about communicating with stakeholders to build positive relationships and create genuine value for stakeholders and sports organisations.

The range of stakeholders will vary from organisation to organisation depending on size, complexity, activities and other factors. Understanding who their stakeholders are is an important step for sports bodies to plan for and execute effective engagement with them.

Useful tools for understanding stakeholder engagement

The board should report to its members or shareholders and key stakeholders on how it has taken the impact on them into account when making decisions.

How the voice of influential stakeholder groups is reflected in the decision making by sports organisations will reflect how seriously a stakeholder-inclusive approach is taken.

There are a number of reasons for effective stakeholder engagement, including regulatory requirements, a moral or ethical imperative as well as strong financial or business reasons.

Protect and drive value from your key assets