Setting the Field Recap
Take a look back on all that happened at our 2025 Annual Conference - Setting the Field: Adaptive Governance.
On bright, sunny mid-November morning in Leeds, the sports governance community gathered at Headingley for the biggest conference we have staged yet. Almost 300 people joined us or streamed the conference virtually - the SGA coming together to learn, share and connect.
Here's a quick recap of what took place.
Fresh from batting practice at the networking social the previous evening, delegates got to see where the professionals ply their trade, with the day’s proceedings taking place overlooking the home of Yorkshire CCC on one side with Leeds Rhinos’ stadium on the other. Sandwiched between was our home for the day, the stage set for a mix of insightful panel discussions, first rate presentations and practical case studies.
The conference theme was one that is pertinent to all of us in one way or another. For individuals, organisations and the sector, change is a fact of life. Whether this be the natural ebb and flow of business or fortunes, shocks from dramatic external events, the challenge of doing more with less or the advent of new technologies, the ability to respond and adapt is key to performance.
The day kicked off with a welcome from Linda Ford, the new chief executive of the Chartered Governance Institute UK & Ireland, followed by a tour of the latest SGA impact assessment report – on which, more soon.
Boardroom dynamics
The packed programme began with Alison Gill from Bvalco sharing her thoughts on the interplay between governance, boardroom behaviour and boardroom dynamics. She differentiated between behaviour and dynamics, with the latter something that is sensed, based on how people feel and directly linked to energy and the quality of decision making.
Drawing on her experience from the sport, public and corporate sector, Alison shared her High Performance Board Behavioural Framework as well as examples of attributes of successful boards, such as a strong sense of individual responsibility among directors, facilitative chairs, quality board papers and a shared humility or lack of ego. A quality board, Alison explained, offers constructive challenge delivered in an empathetic, supportive environment. She then walked the audience through some of the work of Alan Watkins, encouraging boards to spend more time in the anabolic state produced by positive emotion and away from negative emotions which induce a catabolic state and yield poor decisions.
AI in action
Next, Barry Wade shared with the audience some of the work Paddle UK have been doing to implement digital solutions. He first addressed the key issue of organisations’ eagerness to adopt an AI-first approach given the tools that are constantly being marketed at them – AI FOMO. His suggested first step was to ask a simple question: what is the problem you’re trying to solve? This sounds obvious, but its answer determines the potential solutions. And artificial intelligence might not always be the right one.
Barry then talked us through a case study where AI was the solution: Paddlebot, Paddle UK’s tool to help website users access the correct information for their queries, free up staff time and provide out of hours guidance for key stakeholders. He shared practical steps, key considerations and safeguards, as well as the impact of implementation, before taking questions from an audience keen to learn lessons from a clearly well thought out, successful example.
Rethinking resilience
Central of course to the theme of adapting to change is the ability of individuals, teams and organisations to show resilience, a much cited but often poorly understood concept. Dr Mustafa Sarkar’s presentation sought to address some of the misconceptions around resilience. He challenged the notions that resilience is about the ability to endure (or even suffer) or to respond to crisis. Rather, it ought to be seen as an active, ongoing, dynamic process which develops the ability to maintain functioning under pressure and capability to successfully deal with change.
For Mustafa, resilience is nurtured in the environment set by the organisation. Citing a memorable analogy, he drew our attention to the need to “think like a farmer”: not blaming the crops for not growing; but creating the conditions for them to thrive. One such condition was suggested as being a facilitative environment, a blend of high support but high challenge. In this environment, a key role is played by psychological safety. Again, Mustafa dispelled conceptual myths, pointing out that psychological safety is not the same as a safe space. Instead, it should be seen as a “brave” space where people feel comfortable to speak and where leaders are emboldened to show vulnerability, seek and value feedback and get to know the person behind the ‘performer’.
Leading with humanity
After lunch, Noo Jones offered an intriguing counterpoint to the morning’s discussion of AI. In an engaging and interactive session, Noo focused on leading with humanity in an increasingly digital age. She identified some of the attributes that technology does not bring to the table: empathy, creativity, strategic thinking. Setting the audience to work in groups, Noo encouraged them to think closely about the interplay of consistency and adaptability in their organisations. We critically assessed the positives that they bring about, the negatives when they’re overplayed and examined what drove the tendency to polarise the two qualities.
After bringing the group back together, Noo took us through how what others experience of us is driven by our identity and mindset and how this impacts the organisation. In putting too much emphasis on consistency or adaptability, we create tension within the organisation. By creating tools to support the operation structure and systems that do some of the work for us, we are better able to make sense of our lives and strategically realign to achieve our purpose.
SGA Awards 2025
Proceedings then switched to celebrating the amazing work that takes place up and down the country and across the sector as we announced the winners of this year’s SGA Awards.
Isabella Borg, Governance Delivery Manager at the FA.
Isabella was recognised for her tireless work on the Code of Governance for County FAs, helping to modernise boards, increase transparency and drive diversity, resulting in more engaged and sustainable CFAs.
Scottish Surfing Governance Review
The award recognised the comprehensive modernisation project which has set Scottish Surfing on a solid foundation for the future, including revised risk management processes, expansion of the board and the establishment of nine committees.
Emma Tatlow, CEO at Active Lincolnshire.
The judges applauded Emma’s vision, courage and practical leadership which has created impactful governance that is transparent and inclusive. Her work has changed how decisions are made, strengthened trust with stakeholders & improved outcomes for communities across Lincolnshire.
Huge congratulations to the winners and to all those who were shortlisted. The strength of governance across the sector was on display for all to see.
Lobbying for the future
Following on from the SGA Awards we had our first panel session of the day as we dived into the lobbying work of the Clean Water Sports Alliance, which brings together a dozen organisations, representing thousands of stakeholders, with shared goals to tackle water pollution and promote clean water initiatives across the UK. We looked at how sports organisations can utilise advocacy more widely to address the real risks that changes in government policy can pose for their sport – as well as wider society – and ensure that their voices do not get drowned out by actors with much greater capacities to lobby that may directly impact their sport.
Board performance reviews
A day which had begun in (unusual) West Yorkshire sunshine concluded with the evening drawing in and a discussion which focused on ensuring that boards are in the optimal shape to provide leadership for the future and to meet the challenges that may lie ahead. Regular board performance reviews are a standard feature of governance frameworks and this session considered the process from a number of perspectives, both that of the reviewed and the reviewer, ably chaired – as ever – by Peter Swabey, who has led the Chartered Governance Institute’s work on board performance reviews.
Rob Tate from Paralympics GB and Mark Gannon from UK Coaching took the audience through the steps of planning, procuring and carrying out a review, from inception to implementation. They offered markedly different approaches. Paralympics GB pursued a more ‘traditional’ process which, following closely on a previous governance review, was able to focus on key identified elements, such as behaviours. Mark shared the rationale behind UK Coaching’s decision to embrace a digital approach to their review, detailing not just the savings in cost and resource, but the value that was accrued through this methodology, including in-depth analysis and benchmarking across the sector.
Jackie Bryson was able to share her perspective as both a consultant experienced in conducting board reviews and as a trustee. Together with the other panel members, Jackie considered what makes a board review process successful, from the parts played by key individuals, examples of good (and bad) preparation, and the effective use of the findings.
Let's do it all again
With that, our annual conference came to a close. A massive thank you to everyone who contributed, either as speakers or supporting behind the scenes. Most of all, thank you to everyone who came along or logged on. We hope you took plenty away from the day...and we’ll see you next year.
Take a look at the day's photos