AI in Action: A Case Study in Getting Started

In the last few years, it has been almost impossible to avoid the discourse around AI as organisations share substantive changes in their operations using the technology. With so much information and certain proponents overstating their outcomes, it can be hard to cut through the noise to understand how AI can support the sport and physical activity sector in the immediate future with the resources available and how this will benefit individual sports.

Barry Wade from Paddle UK introduced us to the AI work that they have undertaken. By starting with the question "What problem are you trying to solve?", Barry walked us through how these digital solutions have come to life along with some of the AI and data governance considerations along the way. This was followed by a short interview with Sam Green-Armytage from the SGA with plenty of time for audience questions.